So what is this award that CUFFS is up for?
In a nutshell, WGSN is the world's leading fashion trend forecaster. Almost every major fashion brand, including H&M, Coach, Nike, Ralph Lauren etc, will subscribe to their information services in order to better understand what will be trending next season. So it's certainly an honour for CUFFS to have been nominated by WGSN editors!
About the Future Awards:
Rather than for us to describe it here is their blurb!
"The WGSN Futures Awards are staged by WGSN, the world’s leading trend authority, to recognise innovation and breakthrough talent on a global scale.
Judged by an elite panel of international experts and attracting entries from more than 50 countries, these are the only awards in fashion and the creative industries with a true global reach.
Our black tie, red carpet gala 2016 ceremony takes place on 26 May 2016 in London and will attract 400 industry and style leaders and press."